A coloring book (British English: colouring-in book, colouring book, or colouring page) is a type of book containing line art to which people are intended to add color using crayons, colored pencils, marker pens, paint or other artistic media. Traditional coloring books and coloring pages are printed on paper or card. Some coloring books have perforated edges so their pages can be removed from the books and used as individual sheets. Others may include a story line and so are intended to be left intact. Today, many children's coloring books feature popular cartoon characters. They are often used as promotional materials for animated motion pictures. Coloring books may also incorporate other activities such as connect the dots, mazes and other puzzles. Some also incorporate the use of stickers.

 

Paint books and coloring books emerged in the United States as part of the "democratization of art" process, inspired by a series of lectures by British artist Joshua Reynolds, and the works of Swiss educator Johann Heinrich Pestalozzi and his student Friedrich Fröbel. Many educators concluded that all, regardless of background, students stood to benefit from art education as a means of enhancing their conceptual understanding of the tangible, developing their cognitive abilities, and improving skills that would be useful in finding a profession, as well as for the children's spiritual edification.[1] The McLoughlin Brothers are credited as the inventors of the coloring book, when, in the 1880s, they produced The Little Folks' Painting Book, in collaboration with Kate Greenaway. They continued to publish coloring books until the 1920s, when the McLoughlin Brothers became part of the Milton Bradley Company.

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